Wynd is a French start-up providing a SaaS solution for connecting businesses. It allows merchants to create cross-channel sales route and to digitize their shops.

At the heart of store digitalization

In a context of increasing digitalization of business, “cross-channel” sales strategies are emerging as a new standard which is essential to create a consistent customer experience between online and offline, so on mobile that directly in store.

In just a few months, Wynd has positioned itself as a key player for major retail groups in France and several countries (Europe and Middle East).

Wynd’s solution is deeply changing sales channels by covering a global perimeter that serves in-store convergence (cash register, terminal, output screen, smart SME …) and out-store (e-commerce platform, m-commerce , marketplace, drive car and bicycle …), while delivering enhancing productivity tools, increasing revenue tools and customer knowledge tools. Wynd is already working with major national retailers on two main areas: food services (Flunch, Elior, Nabab Kebab, Exki …) and florists (Monceau Fleurs, Happy and RapidFlore).

With its offer focuses on the cross-channel selling, Wynd is positioned at the heart of growth and operational efficiency of its customers. By partnering with Wynd, Orange reiterates its willingness to support startups that offer innovative and value-added solutions.

Pierre Louette, Deputy CEO and President of Orange Digital Ventures said: “We are proud to partner with Wynd who was able to anticipate changes in retail services. We participate as well to the development of this solution, which streamlines the customer experience. This investment opens up important opportunities for improving customer experience that we could propose in the future, one of the main focuses of our strategic plan Essentiels2020 “.